Long-time Newsweek Travel Correspondent, Sana H. Butler, spent decades telling millions on the who, what, where and how of luxury travel. From Singapore to Sardinia, Cuba to China, she opined about Red Carpet access, criss-crossing the world for a section called The Good Life. Her instructions were high-end, low-density (translation: Wanderlust where few people can afford to go). 

She encouraged the rich and wealthy to spend a lot of money in developing countries because five-star brands averred trickle down economics as the real driver of local economic growth. But as the juxtaposition of poverty and wealth grew across tourism destinations in Africa, specifically, she grew concerned. As a frequent speaker at United Nations Tourism conferences, she started meeting with Tourism Ministers to discuss wealth-generating, sustainable development public models of local economic retention; there weren’t any. She quit her job to create the first.